Case Study5 min read
Aviation & Generative AI

From HR backlog
to a 24/7 AI assistant —
and a repeatable playbook.

A major Australian airport deployed its first production OpenAI use case — an intelligent HR BOT that answers employee policy questions instantly, around the clock, powered by Microsoft Azure and GPT-4.

Industry
Aviation
Capability
Generative AI · Open AI
Platform
Microsoft Azure · GPT-4
01 / 03HR Bot · Generative AI · Aviation
24/7
Always-on HR policy answers — no business-hours constraint
1st
Production OpenAI use case deployed at the airport — a replicable foundation for future AI
GPT-4
Enterprise-grade LLM via Microsoft Azure — accuracy, security, and governance built in
5+
Improvement opportunities identified and documented for the next phase of AI maturity

HR was spending skilled time answering the same questions, over and over.

The airport’s HR team was spending significant capacity answering routine policy questions — leave entitlements, EAP access, performance timelines — that could only be answered during business hours. The leadership team saw this as the right vehicle to build genuine AI capability: deliver a production-grade OpenAI solution in a controlled environment, prove the model, and lay the governance foundations to scale it across the organisation.

Our approach

Build it right once. Then make it repeatable.

BI3 partnered with the airport and Microsoft to deploy an intelligent HR virtual agent on Azure — prototyping rapidly in the Open AI Playground, iterating on prompts for accuracy, and embedding governance from day one. Microsoft provided ECIF funding and expertise to deliver at pace.

The Technology

GPT-4 on Azure — enterprise-ready, airport-secure.

A governed, cloud-native architecture that routes employee questions through a secured Azure stack to GPT-4 — with full audit capability, cyber-team oversight, and a weekly AI Search indexer refresh to keep policy answers current.

Azure OpenAI · GPT-4Azure AI SearchMicrosoft TeamsAzure Function AppsAzure API ManagementAzure Application GatewayPower AutomateAzure Storage AccountPower Virtual AgentAzure Data FactoryC# · Python SDKs
Outcomes

Employees get answers at 11pm.
HR focuses on the work that matters.

24/7

Always-on policy answers

Accurate HR policy answers available any hour via Microsoft Teams — no business-hours constraint.

1st

Production AI use case

The airport’s first production OpenAI deployment — a governance foundation for every AI initiative that follows.

HRfreed

HR capacity redirected

Routine policy queries handled autonomously — HR freed to focus on complex, high-value work.

AIready

Replicable playbook

Governance frameworks and architecture patterns the airport can extend to every future AI use case.

Work with BI3

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